The Lacoste World

Lacoste

The Lacoste brand draws inspiration from sporting values of high standards, fair play and daring.

It calls for an approach that urges us to take action.
To foster inclusion. To promote equal opportunity and to create, together on a common ground.

  • Ambassador

    Jeon Somi

    "Whenever I see a Lacoste campaign, I always think about the colorfulness of it.
    It's a message of 'we are one' and 'let's go!'
    It transcends race, gender, etc. I'm so excited to be a Lacoste brand ambassador and tell the story together."

    The brand's iconic polo shirts, as well as dresses, bralettes, track pants, windrunner jackets, and more, are all worn to perfection in the new collection.
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Collaboration

Lacoste × Netflix

Are you still watching?

Ready for the crossover event?
Intrigue, confrontation, investigating, seduction... nothing is beyond the
reach of the Crocodile. Lacoste and chill: it's coming to Netflix!

  • Anniversary

    Lacoste 90th

    The 90th anniversary of Lacoste and the impossible encounter becomes a reality.

    Commemorative campaign 90th anniversary. In addition to the various products of Lacoste Communities around the world enjoy their unique culture through Lacoste.

For you

Product

Fassion & Passion

Want something new? Between revisited classics and innovative pieces, discover the new Lacoste collection for and refresh your wardrobe.

Sneakers

The l001

Lacoste's L001 is an instant classic.
A totally new model, it proves that the synergy of reinvention and nostalgic appeal still sits at the heart of the brand.

Tennis codes. Classic silhouettes. Elegant details.
Sneakers that celebrate the Lacoste heritage.
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NO.1

Novak Djokovic

Novak Djokovic's cutting-edge championship wardrobe is a creation crafted by the crocodile. Slip into his polo shirts, tracksuits and accessories designed for match days.

Crocodile strength and steel-hard mentality: Novak Djokovic was born to make history. More determined than ever, he was inducted into the Tennis Hall of Fame with his 22nd Grand Slam victory.
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A transgenerational brand

Our story

René Lacoste, a legendary tennis champion in the 1920s, embodied elegance in everything he did. As a visionary free thinker, he defied given rules to innovate, invent and reinvent throughout his life.

One example is the creation of the very first short-sleeved polo shirt in breathable fabric that he designed to increase freedom of movement during play.

This piece led to the founding of a brand capable of liberating fashion codes with elegance as its founding value.

The values that inspired René in his life are those that focus on others, fair play and generosity. This is the story of a daring player whose tenacity saw him nicknamed “the crocodile.” This symbol then became his logo

Our presence in the world

Store

It is an offline shop where you can directly see Lacoste's products.
You can find crocodiles anywhere in the world.

It is an offline shop where you can directly see Lacoste's products.
You can find crocodiles anywhere in the world.

  • London

    182 Regent St., London W1B 5TH, United Kingdom

  • Get in touch

    Contact

    Opening hours
    Monday~Friday: 9am~11pm(EST)
    Saturday~Sunday: 10am~9pm(EST)

    E-mail: lacoste@lacoste.com
    Tel: +1-800-452-2678